Harper's Bazaar featured soleRebels and our founder Bethlehem in its article on cultural heritage and indigenous knowledge moving the fashion industry forward.
rom the article:
"Growing up in the Zenebework/Total community, an impoverished area of Addis Ababa, Ethiopia, Bethlehem Tilahun Alemu witnessed the negative impact of externally controlled charity and the media portrayal of Ethiopians as “helpless, passive recipients of aid.” She also saw remarkable craftsmanship, natural materials, rich heritage, and great potential in her community and country. For Alemu, an appreciation of handcrafted traditions started at home, where she learned from her mother how to hand-spin cotton."
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