soleRebels founder and managing director, Bethlehem Tilahun Alemu, has just been named One of the Most Creative People in Business by Fast Company.

Fast Company writes:

Bethlehem Tilahun Alemu's childhood village in Ethiopia taught her a sobering economic lesson: "We had lots of artisan talent, but no job opportunities," she says. So, on a plot of her grand-mother's land in Addis Ababa, she created a small-scale solution: soleRebels, a shoe company that pays fair wages and uses locally sourced materials such as organic, hand-spun cotton.

Visit Fast Company to read the full article.