Addis Ababa, Ethiopia – TED, the ideas worth spreading group, and iconic global conservation group the World Wildlife Fund [WWF] have teamed up to create a special TEDx/WWF and they have invited soleRebels founder and 2011 World Economic Forum Young Global Leader Bethlehem Tilahun Alemu to address the conference as keynote speaker.

"I am a HUGE fan of TED and the WWF so to be able to participate in their very first joint event as a speaker is really a thrill of a lifetime. And on top of that, to be asked to share my personal experiences, well that’s a dream come true." stated Bethlehem.

The TEDxWWF conference will comprise forward-thinking speakers who will share their endeavors and insights (scientific, adventurous, artistic or otherwise) that are challenging and changing the way we think, live, and work to meet the challenges of living on our one planet.

TEDxWWF aims to deliver an unforgettable day, where people come together to discuss a range of issues, the broad theme being the environment and ways in which people might better live in harmony with nature. The programme aims to be though-provoking, moving, creative, emotional and essentially positive and uplifting - in the spirit of 'ideas worth spreading'.

The theme of TEDxWWF is 'One Planet Living' and it will examine the idea of creating and embracing a truly sustainable future. The aim is to go beyond the idea of sustainability as an aspiration by channeling the experiences of inspiring individuals like Bethlehem who will share their endeavours and insights.

"Bethlehem spoke at our 50th anniversary celebrations back in May of this year. She created such a stir with her insightful thoughts, passionate delivery and fresh ideas that literally everyone at WWF wanted to find the absolute next possible chance to bring her back. We are excited that she has agreed to appear in this special TEDxWWF event", stated WWF Director General James P. Leape.

The symposium will be held on Thursday, October 13, 2011 in Geneva’s famed Palladium.