Addis Connexion magazine has a great feature + a full article and interview with soleRebels founder, Bethlehem Tilahun Alemu.
An excerpt:
A major competitive advantage Ethiopia currently enjoys in footwear and apparel is preferential market access through various schemes set up to promote exports from Ethiopia in order to stimulate development through trade. This includes the African Growth and Opportunity Act [AGOA], which allows Ethiopian-made products duty and quota free entry into the US market.
Click here for the rest of the article: Business Model with Sole
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